Know Your Value

I've never taken much notice of people's judgments on my prices, the right people always value what I'm offering and agree on the price point (they often feel like it's a very good deal!). I'm just not available for anything other than these types of clients and this is who I speak to.

If you're having a hard time attracting pleasurable clients. I'd suggest looking at who you have in mind when you're creating content. Write to the people who you want to work with, not to people you have to convince..

There is a story circulating online that I read today and inspired the above thoughts...it was posted on https://www.microsoft.com/ and it's definitely worth a read on value:

A father said to his son: You graduated with honors, here is a car that I acquired many years ago … it is several years old.

But before I give it to you, take it to the used car lot downtown and tell them I want to sell it and see how much they offer you.

The son went to the used car lot, returned to his father, and said, “They offered me $ 1,000 because it looks very worn out.”

The father said, “Take it to the pawnshop.”

The son went to the pawnshop, returned to his father, and said, “The pawnshop offered $ 100 because it was a very old car.”

The father asked his son to go to a car club and show them the car.

The son took the car to the club, returned, and told his father: “Some people in the club offered $ 100,000 for it, since it is a Nissan Skyline R34, iconic car and sought after by many.

The father said to his son; If you are not valued, do not be angry, it means that you are in the wrong place. Those who know your value are those who appreciate you; never stay in a place where no one sees your worth.